UnitedLife 05

Florida Keys – laid-back and legendary


Brand USA, a public-private entity began operations in May 2011 based on Travel Promotion Act with the vision to spearhead the nation’s first international marketing effort promoting the United States as a premier travel destination. Brand USA’s Slovak branch operates under the auspices of the U.S. Embassy of Slovakia since October 2014. The working group consists of nine members – Oneworld Travel, Transatlantic Elite, Amazing Planet, Jack Daniel’s, United Group, Harley Davidson Bratislava, Diners Club CS, Virtual Com a Freelancer Mária Candráková.

The organization is supported by contributions from the private-sector that are matched by fees paid by international travelers to the Electronic System for Travel Authorization (ESTA), a program also valid in Slovakia. USA is a country full of diversity and incredible destinations and experiences, which Brand USA aspires to introduce to wide public also in Slovakia. Firsthand information, inspiration and exceptional travel experiences in the United States can be found at DiscoverAmerica.com. The following lines will take you where the sun always shines.

Juan Ponce de Leon was looking for the Fountain of Youth when he discovered Florida and we believe he found it indeed. Officially nicknamed the sunshine state, with one of the lowest tax burdens in the US, it has a lot to offer.




Florida was either named after its beautiful flowers (it means ‘flowery’ in Spanish) or after the Easter Day on which it was discovered (called ‘Pascua florida’). Nevertheless, if you want to enjoy a tropical climate, then this is the place for you. Around 700 miles of white powdery sandy beaches, springs, underwater caves and national wildlife refuges await visitors. Everglades National Park, with its rare plants, birds, and animals, is a unique ecosystem and the largest subtropical wilderness in the country.

With Cuba only about 100 miles away, the southernmost tip of the peninsula was once occupied by pirates and wrecked ships. Known as America’s Caribbean, a necklace of islands begins just south of Miami. The Florida Keys are connected by the Overseas Highway’s 42 bridges – one almost seven miles long – over the Atlantic Ocean, Florida Bay and the Gulf of Mexico.

Vistas of the Keys are dominated by emerald-green harbors, turquoise seas, nodding palms and rustling pines. Sharing this paradise are white herons, roseate spoonbills, pelicans, sea gulls, ospreys and countless underwater creatures. The coastal waters including its shallow water flats, mangrove islets and coral reefs have been designated the Florida Keys National Marine Sanctuary.




Key Largo is the dive capital of the World. The combination of vivid coral reefs teeming with exotic sea creatures and a wealth of professional snorkel and dive operators means the Keys are a ready-made vacation paradise for those ready to jump in the water and start exploring, even as first-timers. Want to hunt the skittish gray ghost of the flats, the bonefish? Feel like testing your mettle against a reel-emptying blue marlin?

Want to sit in a beach chair, sipping a cold cocktail while watching your popper dance in the current? Come to the Key Islamorada, known as fishers’ paradise. Here, year-round fishing means a noteworthy or at least edible catch is possible virtually any time.

First-time visitors to the Florida Keys comment almost immediately on the island chain’s unique laid-back atmosphere that seems to be a world away from big cities and theme parks. It’s the kind of ambiance that lured renowned novelist Ernest Hemingway to reside in Key West throughout the 1930s. In most locales, the nightly sunset happens without fanfare. In Key West, it’s the occasion for a waterfront Sunset Celebration featuring colorful street performers.

While there, enjoy an islandstyle outdoor market at Mallory Square, the historic pier overlooking Key West Harbor and the Gulf of Mexico. There is a rich heritage, a breathtaking biodiversity and a variety of natural sights and activities to explore around the Florida Keys.




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