Food for thought


Martin Viktory
Multibrand, s.r.o.
Bratislava, Slovakia

Maybe once there will be a time when we all will live in a Matrix, but until that day we continue to coexist next to each other, to surround ourselves with other people, material wealth and the more or less needed necessities.



Life accelerates incredibly quickly. Today we have literally immediate access to information, we communicate online with the entire world, assembly lines produce masses of new cars every minute and yet we are so often stressed, leading an unhealthy lifestyle.


A person as an individual does not live in a vacuum. We have to assimilate, accept many actions and restrictions for the benefit of our families, peers, schools and authoritarian institutions. Crossroads and decisions are increasingly popping up in our way and it is only up to us which direction we decide for. Yet it seems to me that we chose to integrate with the crowd ever so often. … Just like in Venice where you don’t even need a map because the crowd of visitors from all around the world drags you along and spits you out at St. Mark`s Square. Of course you have to go there because everybody else did and you definitely need a selfie with the Campanile bell tower, while in the meantime you are missing out on wonderful and important things in the very same streets. Our perception is on autopilot, we accept opinions as they are presented to us by others without a second thought. Hereby we become unimportant and invisible. If you seek to change that, maybe you get inspired by the wise words below that will spread their truth and wisdom for generations to come.


Trust one who has tried. (Vergilius)
Our life is what our thoughts make it. (Marcus Aurelius)
Long contemplation often leads to no action. (E.Young)
When you realize there is nothing lacking, the whole world belongs to you. (Lao-c´)
College: two hundred people reading the same book. An obvious mistake. Two hundred people can read two
hundred different books. (John Cage)
Mistakes are the only true source of knowledge. (Karel Čapek)
Difficulties increase the nearer we approach our goal. (Goethe)
If you would be wise, learn to question fairly, to listen carefully, respond calmly and keep quiet when you have nothing to say. (Lavater)
We lean not in the school, but in life. (Seneca)
Allow me to conclude with one deep statement from John Lennon:
„When I was five years old, my mother always told me
that happiness was the key to life. When I went to school,
they asked me what I wanted to be when I grew up.
I wrote down ‘happy’. They told me I didn’t understand
the assignment, and I told them they didn’t understand


Martin Viktory


    UnitedLife 09 (S/S 2016)

Robotic farmers

8. May 2017

    UnitedLife 08 (A/W 2016)

Everything about moles

16. November 2016