Current marketing trends aren’t about campaigns anymore; the focus is on leading a dialogue.
It has to work both ways between our client and his customers and between us and the client. In our case, a dialogue helps us understand the needs and expectations of our clients. We seek the link between products of our clients and their potential users which is a demanding task in a stagnating retail sales environment. It is, as a matter of fact, a professional challenge. We believe we can accomplish this task with customer focus and hard work, given our vast experience coming from the daily engagement with all companies within United Group and their potential and existing clients who soon become loyal clients.
At the time of the magazine deadline we are concluding the media communication for the brand Breitling. We are looking forward to bigboards on the by-pass road D1 in Bratislava, to advertising in Hospodárske noviny and especially to first quality spots, which will be set on in the news television TA3.