Auto shows and international technology congresses are suitable platforms for the brand new technology features of the industry. Car producers welcome these opportunities to present their own vision of near future. Moreover, these gatherings serve as a challenge to be a step ahead of competition. Although interactive technology such as touch screens, automated driving systems, 3D cameras and various sensors are topic number one, fuel efficiency remains a priority.
Renault introduced an alluring vision of soon-to-be transportation structures in big cities together with its Eolab prototype. The vehicle reaches an astounding fuel efficiency of 235-mpg while at the same time retains a spacious cockpit. Visually attractive interior equipped with two screens is combined with an expressive body and front grill design. All car manufacturers including sports car segments follow the trend of improving fuel economy. If a manufacturer starts developing its own hybrid engine, the motivation behind usually lies in the omnipresent pressure to lower emissions and fuel consumption.
Lamborghini certainly thought of horsepower, too, when it developed the plug-in hybrid technology. The new Asterion features one gas engine combined with three electric ones with total power of 910hp and average fuel consumption of only 57-mpg. Lower fuel economy, more horsepower and electric or at least hybrid engines are becoming the main competitive indicators for a manufacturer. Huge focus remains on body and interior design nevertheless. Since car owners wish to communicate their personal style and attitude, they look for expressive, emotional and eye-catching designs.
Although younger customer segments are not shy to try more experimental designs, they certainly won’t experiment with safety. Intelligent parking systems, collision avoidance systems and even a form of automated driving are expected to be found in all vehicles soon. Connecting your smartphone to your car is already considered standard. By plugging in and using your phone via the central touchscreen console, you are contributing to your security on roads. Tesla is doubtlessly been considered the leader, trendsetter and innovator in the area. In spite of not being a traditional car manufacturer, its Model S is a phenomenon. The sedan operates purely on electrons and under uppermost safety (5/5 NHTSA). On top, it is extremely powerful with an all-wheel drive option, an autopilot and technologically advanced interior. We believe an inspired response from other manufacturers is likely to follow, since Tesla released all its patents last year.